| |
DISTINCTION IN THE THIRD SECTOR
Hiran Firmino, publisher of JB
Ecológico,
and André Vilhena,
executive director of Cempre. |
Cempre has been given further
stimulus in its commitment to
furthering the integrated
management of solid urban waste,
the recycling of post-consumer
packaging and environmental
education. On January 22nd, the
association was among those
honoured at the 3rd Prêmio Brasil
Meio Ambiente – Brazilian Environmental Awards.
Created by the Companhia
Brasileira de Multimídia/CBM
(responsible, among other media,
for the publication of Rio de
Janeiro’s “Jornal do Brasil” daily
newspaper and the “JB Ecológico” magazine), the awards are
co-sponsored by São Paulo’s
“Gazeta Mercantil” financial
newspaper and Casa Brasil. The
objective is to give recognition to
private and public figures and
institutions from various sectors
of society and the economy
who are working to promote
sustainable development.
|
Positive impact
The winners received
their awards in a ceremony
at Rio de Janeiro’s Museum
of Modern Art (MAM).
Opening the event, Reinaldo
Paes Barreto, institutional
director of the CBM, spoke
of analysing the 188 projects
received. “All the projects
were judged by a technical
commission structured by the
Brazilian industry federation -
Confederação Nacional da
Indústria (CNI), through the
environment Directorate of the
FIRJAN System. The criteria used
in the choice were innovation,
breadth, creativity, utilization of
clean technology and
sustainability.” Ten
companies were
chosen for awards
and nine for
recognition for the
relevance of their
actions.
For Cempre president
Josemar
Picanço, being among those
recognised at the Prêmio Brasil
Meio Ambiente was a great
incentive for all companies
associated with the entity. “For
three years these awards have
been recognising and publicising
those activities that have most
promoted environmental
preservation. The fact that
Cempre stands out in various
initiatives around the country
demonstrates the importance of
the work undertaken by the
association. In 2009 we expect
to expand the training activities
that are so important during
this period of crisis in the
market for recyclables.”
|
HIGH TECHNOLOGY AT THE SERVICE OF RECYCLING
HP’s Brazilian subsidiary has developed a system inserting high technology into the cycle of recycling its products. Known
as the Smart Bin, it was created in 2007 and is in a testing phase at the company’s offices for future distribution at sales outlets
around the country.
“It is an innovative and pioneering system in the market, and was developed to integrate our productive chain and add greater
efficiency, safety and control to the whole process, from disposal to the return of the recycled material, completing the
linkage in the sustainable cycle”, says Kami Saidi, HP operations director for Mercosul and director of the Environmental
Sustainability Committee at HP Brasil. The Smart Bin works exclusively for the collection of genuine HP ink cartridges and HP
product batteries, which are subsequently used to manufacture new cartridges and in some printer models. (See the diagram
for the complete operation). “Technology and socio-environmental responsibility need to go hand-in-hand in the promotion of sustainable development. For
this reason, the use of RFID (radio-frequency identification) technology makes the Smart Bin an integrated and intelligent model
that enables collection and recycling in accordance with international standards”, says Saidi.
Further information: http://www.rfid-coe.com.br
|
